Football Sponsorship in Africa

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The exponential growth of football in Africa over the last few decades can be credited to key partnerships with global forerunners in sports sponsorships. One such sponsor is the Betway Group, a leading international sports betting company.

Since 2015, has become the principle sponsor for UK’s Premier League giants, West Ham United. This has sparked further interest and agreements with other international football clubs including clubs in Germany, Kenya and Uganda. These partnerships aim to encourage positive brand awareness and increased opportunities for players and coaches alike.

Betway’s latest sponsorship deals include generous contributions to African soccer clubs like Ghana’s Ashanti Gold FC, Ugandan favourites, Onduparaka FC and Kenyan stars, AFC Leopards. The partnerships go beyond the providing of new playing and training kits and a strong field-advertising presence. The involvement of Betway expands to building of better training facilities and exchange platforms for both players and coaches.

Since Betway’s announcement of their sponsorship agreements with numerous African football clubs, players have enjoyed more international opportunities with Betway’s UK and European counterparts. The opportunities created in underprivileged regions such as talent scouting and training sessions for rising stars has seen a growth in football career development for young, upcoming players. The significant partnerships have also afforded coaches the chance to attend international coaching conferences to gain necessary knowledge and experience to implement on home ground.

With the expansion of this exciting betting platform, sports enthusiasts can enjoy all the football action and other sports events on desktop or mobile. The wide variety of events includes the latest local and international soccer fixtures, boxing, motorsports and even darts and snooker tournaments. Users can sign up for an account and bet on any of their favourite teams in just a few clicks with multiple banking methods. The Betway app enables players to stay on top of their game while on the move, with secure online transactions and quick-pay options like M-Pesa money pocket, which allows betting with one’s cellphone without the need for a bank account. A personal betting slip helps keep track of open bets and the live ticker keeps punters up to date with scores in real time.

The Betway Group has become a relevant and substantial contributor to the growth of African sports and football, in particular. Their partnerships have created bigger and better facilities and will continue to expand the growth of players on an international scale.


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