Ghacem launches Cement Academy and Mobile App

Ghacem, the leading cement manufacturing company in Ghana has officially launched the Ghacem Cement Academy at a brief ceremony in Accra. The occasion was also used to outdoor the Ghacem App – a Mobile Application platform to enable customers of the company learn new ways of using the products while interacting with experts for assistance, among others.

The Ghacem Cement Academy is a workshop for cement users, especially sandcrete block makers and masons for practical knowledge of key cement technology and applications, and more.

Managing Director of the Company, Morten Garde, said there is no uncertainty that Ghacem is in the business of helping blockmakers, cement consumers and other stakeholders in construction to have the best possible products, “we also make sure that we educate you so you can have even better understanding of the product you are dealing with,” he stated.

He said the Academy is intended to make users learn the professional way of maximizing profit with Ghacem products so that they can always choose the right cement for their project.

“That is why at Ghacem we don’t have one product, we don’t say that we have one product that fits all applications, because it doesn’t exist. They all come in different sizes. That is why we have different cement products for different applications.  That is why we have three unique products, all possible for different applications and that is what we want to do as we roll out the Ghacem Cement Academy, how best to optimize to your best specific needs,” the MD stated.

He urged the public to always make Ghacem cements their number one choice because aside it being the best in the market “It is produced in Ghana, by Ghanaians and that’s how we add value to local products, that’s how we create jobs locally, that’s how we are able to improve on our taxes which are also paid to the government of Ghana”.

He hinted that last year alone, Ghacem contributed about Ghc250 million in taxes and other royalties to the government of Ghana. He urged more patronage of the products so that the company can continue to pay more taxes to the government.

“I will encourage the new government to make sure that they create a conducive environment for businesses to grow. That is the best way to reach the goal that the NPP government has set out to for itself, to have growth in the economy, to make sure that we are for the better at the end of its first four year terms.

“We must do our best to create the enabling environment for our manufacturers, at the same time create jobs”.

Deputy Minister for Works and Housing, Eugene Arhin, who launched the Academy and the Mobile Application lauded the management of Ghacem for the initiative with the assurance that the government will honor its promise of ensuring that there is a conducive business environment for all businesses in the country to strive.

He said the initiative of the Academy is the first of its kind in the country and it will obviously give existing users of Ghacem products some professional training.

“The establishment of Ghacem some 50 years ago marked a major turning point in Ghana’s development. The company has since inception produced more than 30 million tonnes of cement.

I am happy about the positive contribution of Ghacem through corporate social responsibility to the socio-economic development of this country in the areas of health and education infrastructure,” he stated

“Ghacem single handedly propel this country on the path of industry before the advent of all types of cements in the industry. I have no doubt that Ghacem can continue to lubricate the industry. It is my hope that Ghacem will continue to be Ghana’s number one and biggest cement manufacturer,” the deputy minister stated.

The event brought together stakeholders including, contractors, masons, government agencies, cement dealers, sandcrete manufactures and builders as well as all those who are interested in having practical knowledge on new cement technology and application.

Source: Jeorge Wilson Kingson || Ghananewsonline.com.gh

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