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The Ghana Modeling Industry (GMI) in collaboration with the National Theater of Ghana and the Creative and Entertainment Arts arm of the Ministry of Tourism has held an awards night to celebrate, motivate and showcase professional models in the country.
The occasion organized by the Models Union of Ghana (MODUGA) was on the theme: Celebrating Excellence through Modeling, Fashion, and Creative Arts.
Speaking to the media, the out-going President of the MODUGA, Lilian Sally Addo, said, the new initiative would serve as a motivational and inspirational chapter to enhance the skills and talents of professional models in the country.
According to her, most at times, modeling is seen as an unprofessional job and so artistes who practice such are always left behind the scene and unrecognized.
“Professional models are part of the creative art industry.
“Models work together with musicians, event organizers, fashion designers, advertising agencies and usually act as dancers, yet they are not seen as front liners in the creative arts,” she lamented.
She noted that the formation of the Union was to gather and build togetherness among members of the industry and to develop a unified agreement when attending to issues and challenges facing the industry.
She explained that, since the union was established, models in Ghana now feel encouraged and empowered when undergoing training. They also earn good salaries both in and outside the country, she noted.
The Union President debunked claims that models are homosexuals and prostitutes, adding that it is one of the main challenges facing the industry at this particular moment and must be addressed.
She urged the public to desist from such attitudes and perceptions which is undermining the profession.
“The public perception is that models are lesbians, gays and prostitutes because of the way they behave when attending to customers, but they are not, rather they are undertaking their professional duties,” she echoed.
The Youth Tourism Ambassador under the Ministry of Tourism, Joseph Amartey, lauded the initiative and urged the professional models to take bold steps and move the industry to another level with togetherness and team work.
“This is a good initiative which must be encouraged to enable the creative industry stand out and also help in nation building,” he added.
Various categories of awards were presented to prestigious model professionals, model agencies, media agencies, hardworking personalities both in the modeling and creative industry among other individuals.
The models catwalked and displayed their talents and skills on the red carpet and the runway.
Some of the Award Winners include:
Most Supporting Agency of the year – Apex Multimedia
Model Photographer of the year – EDMAX agency
Model Agency of the year – Versatile agency
Source: Nii Aflah Sackey