Jumia Travel calls on Ghana to explore its Domestic Tourism Potentials

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Jumia Travel, Africa’s leading online hotel booking website has outdoored its Hospitality Report for Ghana at a well attended event in Accra.

This report which was compiled after months of research and interaction with stakeholders and policy makers in the Ghanaian Tourism and Hospitality Industries dives deep into various trends in the sector as well as gives facts and figures about the country over the past year.

Speaking at the event, the Managing Director of Jumia Travel West Africa, Mr. Kushal Dutta said, ‘’Domestic travel spending generated 56.7% of direct Travel and Tourism GDP in 2016 compared with 43.3% for visitor exports (ie, foreign visitor spending or international tourism receipts).

He said it is expected to grow by 5.4% in 2017 to GHC 5.1 million (USD 1.2 M), and rise by 5.3% to GHC 8.7 million (USD 2 million) in 2027. This, he said, means although there is a challenge in developing domestic tourism, there is still unlimited potential and Ghana as a country must increase efforts to tap into this sector of the industry”

Among the many facts included in this report is that in 2016, Ghana ranked 4th in Africa, with a smartphone user penetration of 14% only falling behind South Africa, Nigeria, and Kenya. The success of e-commerce can also be attributed to the high number of smartphone users, which increased to 21% of the total population in 2016. It is forecasted to reach 18 million users in 2017.

Available information provided Jumia Travel indicates that Global revenue for the total online travel booking segment was USD 178.8 billion in 2016, which is expected to grow to USD 288 billion by 2021. Globally in 2016, the number of hotel bookings made online stood at 148 million, while the percentage of same day hotel reservations via smartphone was at 65%.

Mr. Paul Midy, the Chief Executive Officer of Jumia Travel said “Being Africa’s leading online travel agent brings an added responsibility to provide the best services at the most unbeatable rates. In a country which is renowned to be a pacesetter in many facets of Africa’s developing economy, Ghana is a great part of our overall contribution to African development particularly in Tourism and Hospitality. Ghana has great potential in Tourism and Hospitality and we are devoted in using the internet and technology to grow the industry and impact lives’’

Jumia Travel is the N°1 Pan African Online Travel Agency, which simplifies the travel booking experience by allowing users to compare prices and amenities in a fast and secure manner.

With more than 30,000 hotels in Africa (+300,000 hotels around the world) and more than a hundred flight companies as partners, Jumia Travel aims to democratize travel by reducing travelling cost, providing the largest inventory of properties and granting local and high-quality services to become the one stop travel shop in the continent.

Jumia Travel is active in over 40 countries in Africa, with 10 local offices, and more than 400 travel specialists constantly in touch with our customers. Its main hubs are in Lagos (Nigeria), Accra (Ghana), Dakar (Senegal), Abidjan (Ivory Coast), Algiers (Algeria), Douala (Cameroon), Kampala (Uganda), Dar Es Salaam (Tanzania), Nairobi (Kenya) and Addis Ababa (Ethiopia). Before June 2016, Jumia Travel was known as Jovago. It was founded in 2013 by Jumia and is backed by MTN, Millicom, Rocket Internet, Orange, Axa and other financial partners.

Source: Adovor Nutifafa





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