Key Distributors of Nestle products in Ghana honoured

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Nestle Ghana has organized a ceremony to honour its key Distributors. The event came off at the plush Atlantic Hotel in Takoradi in the Western Region, where about 38 prizes were presented to deserving individual distributors who excelled in the year 2017.

The 2017 awards categories were increased from four in 2016 to six. The categories include Brand Champion, Highest Turnover, Consistency Award, Support for new SKUs, Growth Award, and Overall Best Distributor.

Mrs Freda Y. Duplan, Managing Director (MD) of Nestle Ghana said the ceremony is an opportunity for stock taking “of our business in 2017, review plans for 2018 and reward performance of 2017.

“Our business performance recorded a positive double digit volume growth…This was as a result of the collective effort of our distributors, our employees and other key stakeholders in ensuring we focus on eliminating waste and on developing a profitable product portfolio,” she said.

According to Duplan, “today’s competitive environment required accelerated speed to market and increased market share by focusing not only on product quality but also ensuring profitable business growth”.

She said Nestle Ghana is committed to ensuring the best practices in pricing, marketing, sales and building capacity in best distributor management practices to achieve the objective.

“We have partnered…public and private organisations to promote agriculture through our Nestle Cereal Plan and Nestle Cocoa Plan. Building schools, providing water in communities, recycling water we use in our environment and ensuring consumer protection through product labelling and consumer education fora enable us to create value for both society and the business,” Mrs Duplan said.

Mrs Mary Owusu Marfo of Tamale based Ofram Ltd, who emerged the Best National Distributor expressed satisfaction at the awards. She said her company has come far by being first runners up for two consecutive years (2015 and 2016) and attributed the feat of emerging the ultimate winner in 2017 to hard work, sound financial management, discipline and a dedicated staff.

BEST DISTRIBUTOR AWARD (NATIONAL): “This award is based on the Distributor’s overall activity including Sales Achievements, Finance, Infrastructure (Warehousing, Vans, Trikes) & Manpower Management. This is measured in DARE-Distributor Assessment.

Winners of the Best National Award are Ofram Ltd, Osei Akwasi Boakye Ent, All Needs, Thonket Company Limited and Ransbet Supplies which came first, second, third, fourth and fifth respectively.

HIGHEST TURNOVER AWARDS (NATIONAL) is determined based on the highest turnover achievements in 2017, and the top three winners in this category are Danmaud Limited, Awen Yami Enterprise and Edcey Company Limited respectively.

CONSISTENCY AWARD is for Consistency in achieving month-on-month sales targets regardless of changing processes, and the top winner for this category went to Osei Akwasi Boakye Enterprise.

The Growth Awards were divided into three categories:

GROWTH AWARDS CATEGORY A: This Award is given based on 3 categories. 3 awards are given to each category (Sell-In). A. Customer should have a minimum Turnover (NPS) of GHS25million plus a minimum OG growth of 15%, Edcey Company Limited came top with (30%), Danmaud Limited (21%) and Ofram Enterprise (19%)

GROWTH AWARDS CATEGORY B: Under this category, a Customer should have a minimum Turnover (NPS) of GHS15million plus a minimum OG growth of 20% and the Winners are: Ransbet Supplies 2003 Limited (25%), Ophiasare Enterprise (19%)   and Kofi Gyimah Enterprises Ltd. (17%).

GROWTH AWARDS CATEGORY C: under this category, a Customer should have a minimum Turnover (NPS) of GHS10 million plus a minimum OG growth of 25%. The winners are: Third Force Ghana (51%), Mic J Trading Enterprise (22%) and Osei Akwasi Boakye Enterprise (19%)

BRAND CHAMPION AWARDS: This Award is given based on the Highest Weighted Volume Growth plus a positive value growth in the product category.  It goes to 3 top customers (National)

MILO: Zakaria Enterprise took home the 1st price, whiles All Needs and Third Force Gh placed 2nd and 3rd respectively.

CARNATION: 1st went to Zakaria   Enterprise, 2nd to Setmay Enterprise and 3rd went to All Needs

CERELAC: Zakaria Enterprise took home the 1st price, whiles the 2nd price went to Mic J Ent with Ransbet Supplies placing 3rd in that order.

NESCAFE: 1st went to Setmay Enterprise, 2nd to Awen-Yami Ent and 3rd went to Zakaria   Enterprise

MAGGI: 1st went to Pickmix Co. Ltd. 2nd to Ophiasare Co. Ltd and 3rd went to Trustmore Ventrues

NIDO: 1st went to Third Force Gh, 2nd to All Needs and 3rd went to Hamta & Sons

CHOCOLIM: 1st went to Hamta & Sons, 2nd to All Needs and 3rd also went to Wofa Kumah Ent.

SUPPORT FOR NEW SKUS – KIT KAT and CPW (NESTLE GOLD Corn Flakes, MILO Cereal). The winners are: Danmaud Limited, Kaysens Limited and Kofi Gyimah Enterprises ltd

Source: Franklin ASARE-DONKOH ||


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