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The Chief Executive Officer (CEO) of Shallom Edibles – a local fresh juices producer, Shallom Adu-Bediako has advised young as well as would be entrepreneurs to learn from experience entrepreneurs so as to grow their businesses.
Adu-Bediako gave the advice when sharing her company’s success story from its humble beginnings to its current status as a provider of premiere fresh juices to events and corporate bodies in Ghana at the eighth annual Victory Business Summit & Fair organised by the Presbyterian Church of Ghana, Victory Congregation, Fafraha- Accra.
Speaking on the topic ‘Growing in Business’ the CEO of Shallom Edibles told the gathering that she started off her business by using her pocket money to buy the ingredients for bissap (commonly known as ‘sobolo’) and just kept ploughing all profits back into the business.
According to her, she learnt to make the drink, just by chance, whilst at school where one of her teachers used to make it but had improved it by added more ingredients to give it a taste unique to her brand.
She therefore advised all to take opportunities to learn from others, as anything learnt could be the gateway to an enterprising venture.
Meanwhile, the Coordinator for Msc. International Business at the University of Ghana Business School and Research Associate at the University of Free State Business School, Professor Robert Ebo Hinson averred to this same advice when he took the topic further.
Prof. Hinson in his delivery shared eight tips on ‘How to Woo and Wow Customers’, two of which were to listen twice as much as you speak and Focus on the first encounter.
He explained further that successful entrepreneurs always improve themselves by learning through listening.
The Coordinator for Msc. International Business at the University of Ghana Business School and Research Associate at the University of Free State Business School, maintained that the first 10 to 15 seconds of every meeting is critical to any business relationship.
“As entrepreneurs you need to pay extra intention in the first 10 to 15 seconds of every meeting you hold with new contacts, because this is when people formed their opinion about you, a product or service” he reiterated.
As part of the event, three successful entrepreneurs shared their stories of how applied advice they had gained from previous Victory Business Summits as well as participation in the Victory Business Fairs had catapulted their businesses to success.
This year’s event started on Sunday 1st July with the Fair at which close to 90 exhibitors sold their products and services. Products ranged from farm produce to cooked foods, packaged foods, fashion items (clothing, footwear, and jewellery), books and pharmaceuticals.
Also on offer were financial services, Master of Ceremonies (MC) services and Travel & Tourism advice and sales. Exhibitors and attendees alike benefited from the custom and some eye-popping items respectively.
Source: Kwadwo Buabeng