The Center for Scientific and Industrial Research (CSIR) has entered into an agreement with Origin8, Ghana’s only true Integrated Marketing Communications Company, to use the southern part of its fence wall at American House as advertising space.
The southern part of the CSIR wall, towards American House, measuring 24 pillar spaces with a height of 8feet will be developed and rented to clients by Origin8 for advertising purposes.
The two organizations came into agreement following a series of negotiations on how to maximize the use of the fence wall.
Commenting on the deal, Chief Executive Officer of Origin8, William Yaw Ansah, said “this is another opportunity for Origin8 to serve its clients with strategic advertising locations across the country.”
Mr. Ansah said the aim of the Company is to provide its clients with numerous opportunities to reach their customers using strategic advertising locations.
The Media Manager of Origin8, Helena Agyekum, on her part said Origin8 will continue to look for opportunities for its clients in the broadcast and out-of-home media space.
Ms. Agyekum added that buying media is relatively expensive, however, the objective of the company is to ensure that clients have the full benefit of every advertising opportunities that will give them optimum reach.
She added that “it is as a result of this that we have secured the Public Address system at the airport to advertise a variety of goods and services. This is to ensure maximum exposure at strategic locations, in order to get the desired results in all our advertising campaigns.”