Season 5 of MTN Apps Challenge launched in Accra

As part of MTN Ghana’s efforts to empower budding talents in the technological industry to provide digital solutions to everyday challenges facing societies, it has launched the season five of its Apps Challenge.

The MTN Apps Challenge season 5.0 seeks to bring together app developers, animators and tech enthusiasts for a chance to create products which would bring in value and advance the tech scene in Ghana.
The competition, dubbed, “Empowering the Youth in Developing innovative Digital Projects” is opened to senior high and tertiary students, and freelancers who are to develop apps and solutions in the categories of mobile apps, Internet of Things (IoT), and animated videos.
A new category for “Best Female Developer” has been added to encourage more female participation in the contest.
Speaking at the launch of the event in Accra, Mr Asher Khan, Chief Marketing Officer of MTN, said MTN recognizes the abundance of burgeoning App developers across the country and the challenges they face, and believe that given the right platform and opportunities local App developers can succeed beyond expectations.
He believes that the only way Ghana can participate in the digital revolution was to develop local talent and local content.
He indicated that evaluations made from the previous editions of the event showed that it was male dominated, therefore, the need to encourage female participation. He added that it was for that reason that the ‘Best Female Developer’ category has been introduced.
“This year we have also introduced the KatAppault initiative, a commercialization project which seeks to refine and commercialize winning ideas of MTN APPS challenge creators. This would be done in a four –thronged process of discovering the innovation, refining the business models while looking for early adopters, developing the innovation and commercializing the innovation.”
Over the years the event has churned out various interesting Apps such as Buzztrick, Oware 3D, Wheelo and recently Amatsii (2016 winner of the Challenge) which have seen over a 1000 downloads, Mr Khan noted.
“The growth in the numbers of participants since we started, from 40 developers at the first edition to hundreds of developers at the fourth edition, we have no doubt that the MTN Apps Challenge will bring hundreds more.”
Mr Khan encouraged new developers and women to participate in this year’s Apps Challenge.
Ettel Cofie, Founder Women in Tech Africa and a member of the jury for the Apps Challenge said their expectation for the new edition is the market viability.
She emphasised that there would be more diversity and the jury would not only concentrate only on the technical aspects, but more on the commercial viability.
“We want this to be a sustainable business after the competition”, she said.
Other members of the jury are Alain Gbeasor, Yaw Boakye, and Eyram Tawia of Leti Arts.
Prizes for winners of the MTN App Challenge ranges from take home GH¢15,000 GH¢ to 20,000

Source: Gloria Kyeremeh || The Finder

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