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All is set for the maiden Ghana E-Commerce Awards which is said to reward excellence in electronic commerce (e-Commerce).
According to the organizer’s, OML Africa, organizers of corporate conferences, events, institutions and individuals who have distinguished themselves in e-Commerce, online retail and payments industry would win awards after strict assessment.
Addressing journalists at the media launch in Accra, the Event Director of OML Africa, Paul Asinor, said this year marks their fifth anniversary in the area of organizing eCommerce events so they decided to institute an awards scheme designed to identify, celebrate and reward individuals and companies who have excelled in introducing innovation in Ghana’s online business space. It is also to bring global standards to all players in this space and encourage best practice.
“The Ghana eCommerce Awards is also dedicated to honour individuals, who have achieved significant breakthroughs in innovation and whose pioneering work has resulted in a positive and profound impact on the eCommerce industry in Ghana” he noted.
The Event Director of OML Africa also called on Ghanaian online shoppers to look-out for the quality of product or services they seek.
“Online shoppers should have the products delivered quickly. Online shoppers should not be victims of cybercrime. Online shoppers should be able to return damaged products by a reliable “Returns Policy” offered by online retailers,” he indicated
Asinor hinted that the awards night which is slated for November, 30, 2018 will coincide with the official launch of the Ghana e-Commerce Association, explaining that with the formation of the association, every e-Commerce site would be given a patent approval by the Safe.com to ensure the safety of online shoppers. He says the competitors are currently being tested for secured websites.
Asinor further noted that the patent would tell whether a particular site was genuine or not, however, he advised shoppers to be extra careful while doing business online as there were scammers.
E-Commerce in Africa generated 16.5 billion dollars in 2017, according to Research Firm Statista, and forecasts 29 billion dollars by 2022. Thus he urged business owners in Ghana to take advantage of the award to make Ghana a hub of online business.
On his part the Chief Executive Officer (CEO) of Enable Growth Africa and Digital Marketing & Communications Expert, Stephen Nana Osei Boadi, who launched the maiden Awards called for the fast tracking and effective implementation of the Global Positioning System (GPS) to enable e-Commerce to thrive.
He said by so doing, it would contribute to the Gross Domestic Product (GDP) of the Country, adding that goods would be delivered safely and at the convenience of those who patronised such services.
Boadi assured Ghanaians that e-Commerce had come not to close down businesses but to get them running.
It would help buyers get access to a variety of products and they can shop on different platforms beyond Ghana without having to travel. He reiterated.
Anita Wiafe-Asinor, the Owner of Delilah Secret, an online lingerie shop, and a member of the awards committee, appealed to the media to tell the success stories of online shopping rather than focusing on the negatives in order not to scare the public.
She noted that online shopping was an avenue for entrepreneurship for the youth without a physical store and with a little money, where they can sell locally, nationally and worldwide.
Wiafe-Asinor assured the public that none of the nominees would be able to buy their way through as the judges would strictly go by the criteria.
Winners would be selected through a 60 per cent judges’ selection and 40 per cent public vote.
Among the awards are best male eCommerce, best female ecommerce entrepreneur, best online retailer of the year, best social media campaign, best eCommerce mobile money platform, best online food delivery platform, best online real estate site and best online taxi.
Source: Franklin ASARE-DONKOH
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