aYo Ghana’s Recharge with Care Hits 2 Million Subscriber Base

aYo Intermediaries Ghana Limited (http://www.ayo4u.com/gh/), has announced that 2 million subscribers are currently using its insurance product known as Recharge with Care, since the launch of the product in April 2018.

From June to October 2019, 800,000 customers subscribed to the product, increasing the number of participating customers from 1.2 million customers to 2 million customers.

Commenting on the achievement by aYo Ghana, the Country Head for aYo Ghana, Francis Gota, attributed the significant growth of the subscribers to timely payment of claims to policyholders, the use of technology which enables aYo to give policyholders an awesome customer experience, and the sustained micro-insurance campaigns supported by MTN Ghana to improve household resilience to eventualities.

He was confident that the product would record more customers by the close of the year.

Mr. Gota said: “We are so excited about this landmark achievement this gives 2 million Ghanaians the freedom to go about their daily activities with confidence because they have access to insurance.

This is very important for financial inclusion and insurance penetration in Ghana. We also want to use this occasion to thank our subscribers and partners especially MTN Ghana and Metropolitan Life Insurance Ghana for their continuous support”, he added.

aYo Recharge with Care offers life and hospital insurance cover every time you recharge your airtime. Subscribers can get up to GH¢50 per night for each night they are admitted at the hospital to support hospital admission bills”.

Additionally Subscribers can get up to GH¢3,000 life insurance cover for one family member to cater for funeral expenses without any stress or hassle”.

The Chief Marketing Manager of MTN Ghana, Noel Kojo- Ganson, congratulated aYo Ghana for the great achievement.

He said: “ aYo is an epitome of the MTN value of Can-Do, this achievement is highly commendable and we wish them many more successes as they strive to make insurance very accessible and affordable for all Ghanaians”.

aYo Ghana was established to distribute insurance solutions to MTN subscribers in Ghana and Africa. It currently runs two insurance products namely ‘Send with Care’ and ‘Recharge with Care’ which have been designed to cater for low to middle-income mobile users in the country.

The two insurance policies are underwritten by Metropolitan Life Insurance Ghana.

The vision of aYo is to provide a future where everybody uses insurance by leveraging on technology to provide relevant, accessible and easy to use insurance solutions that gives peace of mind and improves financial wellbeing of subscribers.

Claims so far

A total amount of GHS583,467.50 has so far been paid to clients since the product began in April last year.

How to sign on

Sign up to ‘Recharge with Care’, by dialing *296#, select option 1 and then follow the prompt. One can either sign up for MyLife or MyHospital or both or pay a premium of GHs2.00 for a policy or GHs4.00 for both policies valid for 30 days.

Subscribers’ may use same process for filing claims (*296#, select option 1 and then option 7) and valid claims are paid directly to the claimant’s mobile money wallet without any hassle.

While MTN MoMo subscribers can send MoMo through aYo Send with Care by dialing *170#, select option 1 (transfer money) and then option 3 (Send with Care) on the mobile money menu to get up to GHs 30,000.00 hospital and life insurance cover  and up to GHs3,000.00 life cover for their family members (receiver of the MoMo).

Instructively, aYo Ghana commenced operations in April 2017 and launched its first product named Send with Care on May 10, 2017, in partnership with Metropolitan Life Insurance Ghana and MTN Ghana Limited.

aYo intermediaries Ghana Limited is a subsidiary of aYo Holdings (Based in South Africa), a joint venture between MMI Holding and MTN Group, established to distribute insurance solutions to MTN subscribers in Ghana and Africa.

 Source: African Eye Report