Go proudly local at the vibrant new African Lane in Rosebank

‘Going local’ is so much more than trendy and woke – especially at the renowned Rosebank Art & Craft Market where a brand new African Lane campaign has been launched to highlight the best and brightest local arts and crafts in town, at ‘I think I’ll get two at that price’ pricing, with memorable encounters with the talented vendors whose passion for their work and for people adds charm to the whole shopping experience.

African Lane brings the Rosebank Art & Craft Market into the Rosebank Mall from Fridays to Sundays, which was launched on Friday 12 March and is running for eight weeks, located on level 2 in the CNA, Lacoste, and Le Creuset walkways. The market will feature 57 of the 114 traders per week on a rotational basis to ensure compliance with Covid protocols and equal opportunities for all.

Mel Jeffries, Marketing Manager of Rosebank Mall, says the Rosebank Art & Craft Market is an important and vibrant hub in the Rosebank community. “As with all markets, it was hit hard by the Covid-19 pandemic and the vendors struggled, but the indomitable African spirit is in full force at African Lane – and their stunning work is gracing their stalls for everyone, locals and guests, to find something special and unique to gift or keep, to use or gaze at, but essentially to enjoy.”

African Lane is a ‘Support Small Business’ concept, offering a rich diversity of authentic and proudly African products at affordable local prices, by artists and traders from several African countries, including South Africa, Ghana, Congo, Cameroon, Malawi, Kenya, Mali, Senegal, Zambia, and Zimbabwe.

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“The range of art and crafts is both beautiful and eclectic, and includes a wide range of ornaments, beadwork, handbags, décor items, paintings, animal skins, and a variety of gifting items, each showcasing the talent and creativity of their crafters,” says Jeffries.

Most artists in Africa come down from their families; from generation to generation, from the grandfather to the father to the son, passing on inspiration for their art. Most of the art in Africa is also related to the culture, tradition and the region where the artist is from, making their art unique according to their specific influences.

Jeffries adds that the African Lane experience at the Rosebank Art & Craft Market offers the ideal opportunity for Gautengers and guests to the area to discover new-found colour-rich treasures, to stroll the walkways and be inspired, to admire the imagination and skill that goes into each intriguing product, and to shop with a conscience, knowing that supporting African Lane is building sustainable livelihoods for many households. “There are many reasons to visit African Lane,” she says, “but the best one is that it’s always an uplifting and rewarding experience.”