aYo Ghana Reaches 1.2 Million Subscriber Base Milestone with aYo Recharge with Care product

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aYo Intermediaries Ghana Limited, has announced that over 1 million subscribers are on its insurance product known as Recharge with Care, since the launch of the product in April 2018.

The company established to distribute insurance solutions to MTN subscribers in Ghana and Africa, attributed the significant growth of the subscribers to timely payment of claims to policyholders and leveraging on technology to give policyholders an awesome customer experience.

aYo Ghana, http://www.ayo4u.com/gh/which currently runs two insurance products underwritten by Metropolitan Life Insurance Ghana namely-Send with Care and Recharge with Care for Ghanaians especially low to middle-income mobile users in the country, also attributed the growth to its sustained micro-insurance campaigns supported by MTN Ghana to improve household resilience to eventualities

Commenting on this milestone, the Country Head for aYo Ghana, Francis Gota said: “The vision of aYo is to provide a future where everybody uses insurance by leveraging on technology to provide relevant, accessible and easy to use insurance solutions that gives peace of mind and improves financial wellbeing of subscribers.

“We are so excited about this landmark achievement because over 1 million Ghanaians can go about their daily activities with confidence because they have access to insurance. This is very important for financial inclusion and insurance penetration in Ghana.

We also want to use this occasion to thank our subscribers and partners especially MTN Ghana and Metropolitan Life Insurance Ghana for their continuous support”, he said.

Mr Gota emphasized that; “aYo Ghana started its operations in April 2017 and launched its first product named Send with Care on May 10, 2017, in partnership with Metropolitan Life Insurance Ghana and MTN Ghana Limited.

aYo Send with Care leverages on the remittances behaviour of MTN Mobile Money (MoMo) subscribers to offer insurance cover to both the sender and recipient of the remittance”.

On the other hand, Recharge with Care which is the second product was launched on April 5, 2018, and since then its enrolment has been growing.

Mr Gota stressed: “Recharge with Care offers life and hospital insurance cover every time you recharge your airtime. You can get up to GH¢50 per night for each night spent at the hospital as in-patient to support your hospital admission bills.

In addition you can get up to GH¢3,000 life insurance cover for yourself and one family member to cater for funeral expenses without any stress or hassle”.

How to sign on

For Recharge with Care, you sign up by dialing *296#, select option 1 and then follow the prompt. You can either sign up for MyLife or MyHospital or both and pay a premium of GHs2.00 for a policy or GHs4.00 for both policies valid for 30 days.

Subscribers’ use same process for filing claims (*296#, select option 1 and then option 7) and valid claims are paid directly to the claimant’s mobile money wallet without any hassle.

MTN MoMo subscribers can send MoMo through aYo Send with Care by dialing *170#, select option 1 (transfer money) and then option 3 (Send with Care) on the mobile money menu to get up to GHs 30,000.00 hospital and life insurance cover  and up to GHs3,000.00 life cover for their family members (receiver of the MoMo).

Instructively, aYo intermediaries Ghana Limited is a subsidiary of aYo Holdings (Based in South Africa), a joint venture between MMI Holding and MTN Group, established to distribute insurance solutions to MTN subscribers in Ghana and Africa.

Source: African Eye Report

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