Google joins mobile ecosystem forum to advance rich communication services

The Mobile Ecosystem Forum (MEF) has announced that Google has officially joined its member community, marking a significant partnership aimed at advancing Rich Communication Services (RCS) within the mobile industry.

This collaboration is expected to provide new opportunities for MEF members to engage with RCS, a messaging protocol seen as the future of business communications, enabling companies to connect with users through interactive and secure channels.

With Google’s membership, MEF’s established position as a leading organisation for messaging is set to strengthen further, as Google’s expertise will benefit both MEF’s existing community and new stakeholders. MEF already has a robust membership base comprising many prominent companies in the messaging industry, and Google’s addition to this network allows for enhanced discussions and feedback loops on RCS development and adoption.

Membership in MEF offers a wide range of benefits, including networking opportunities, strategic insights, and participation in industry-shaping advocacy. MEF members can collaborate on go-to-market strategies, refine business use cases, and provide input on regulatory frameworks through public consultations. The organisation also hosts a full calendar of events, offering an educational platform, innovation showcases, and business partnering opportunities across the global mobile ecosystem.

Google’s integration into the MEF network builds on past collaborations, including its participation in RCS World events held in Google’s global offices, such as RCS World 2022 in Dublin, RCS World 2023 in Paris, and the recent RCS World 2024 in São Paulo. These events have brought MEF members together to discuss innovations in RCS and other messaging advancements.

In welcoming Google to the forum, MEF highlighted RCS’s pivotal role in transforming brand communications. “Messaging is now so much more advanced, and MEF has been driving innovation and best practices in messaging since the start,” a spokesperson for MEF commented. “2024 sees RCS really coming into its own, allowing brands a more secure and dynamic way of engaging with their customers. Google’s membership in MEF aligns with our commitment to expand the community, focusing on innovation and excellence in messaging. We are delighted to welcome Google to the MEF family.”

Through this partnership, MEF aims to strengthen its community’s collective ability to shape the future of messaging and further establish RCS as a key element of business communication worldwide

Source: Techfocus24