Considering the low penetration of insurance services in Ghana, which is said to be just a little over one percent of the country’s Gross Domestic Product (GDP), insurance firms are constantly on the move to come up with innovative ways to unwrap insurance from the traditional foil of rigidity.
One such insurance company noted for its prowess in innovation and ingenuity, Hollard Insurance, has come up with another innovation dubbed “Hollard-On-The-Go”.
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In order to achieve its aim of meeting the insurance needs of Ghanaians, Hollard Insurance has entered into partnership with Vivo Energy, a giant in the oil marketing industry to take insurance to the doorsteps of customers.
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Under the partnership, insurance booths would be provided and manned by Hollard business executives at selected Shell shops.
Addressing the gathering at the launch of the partnership last Tuesday in Accra, the Group Chief Executive Officer (CEO) of Hollard Ghana, Mrs. Patience Akyianu, maintained that customers who visit any of Shell shops across the country are guaranteed professional service and the full range of its financial services.
“We will issue insurance policies and materials, receive customer premiums, make claims payments and take customer complaints. For general insurance products, customers visiting selected Shell Shops can get travel insurance, personal accident, home contents and motor insurance.
They can also sign up for our life insurance products including Adepa Family Plan, Adepa Savings Plan, Adepa Goal Save, and Adepa Wo Fie products,” she said.
According to the Group CEO, Shell shops at Adjiringanor, University of Ghana (UG), Airport City, Tema Meridian and Western Bypass all in Greater Accra region and Kasoa Amanfrom in the Central region. Koforidua Highway in the Eastern region, as well as Asokwa, Kwadaso, Old Amakom also in the Ashanti region will be the first to have the insurance booths.
Mrs. Akyianu hinted that Hollard as a purpose-led group of companies would continue to leverage on technology, innovative distribution channels and skilled professionals with the right pedigree to ensure customers get the best of service.
She indicated that her outfit is investing in diversified distribution channels, and is also exploring organic growth opportunities as it brings insurance closer to Ghanaians.
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“This alliance with Vivo today is an example of our triple-win strategy at work. It was also at play when we recently partnered Vodafone to provide their mobile money agents with insurance to indemnify their investments” the Group CEO revealed.
On his part, the Managing Director (MD) of Vivo Energy Ghana, Mr Ben Hassan Ouattara, said his outfit’s partnership with a leading insurance firm like Hollard was a demonstration of the company’s commitment to be innovative in enhancing its facilities to adapt its retail offer to reflect the needs of customers.
“We will continue to lead the market by being the first to introduce new products and services in the industry” Mr Ouattara pledged.
According to him Shell service stations were the first in the industry to offer food services from international brands such as KFC and Burger King, as well as partner reputable local food brands such as Starbites and Yah.
“We also introduced for the first time onto the Ghanaian market, a fuel card (EzyPass) which doubles as a Visa prepaid card and the first in the industry to introduce Agency Banking Services to our customers,” he said.
“Today we are pleased to enter into a partnership with a leading insurance company in Ghana, Hollard insurance Ghana limited to introduce the first insurance services for our Shell shop channels.
This is in line with our objective to continue to meet the dynamic needs of our cherished customers, and I know this launch of Hollard insurance service points at Shell service stations will bring insurance solutions to customers at their convenience.” The MD of Vivo Energy Ghana stated.
He was of high hope that his outfit’s relationship with Hollard will open more business opportunities to enable us serve our customers even better.
Source: Franklin ASARE-DONKOH
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