MTN has collaborated with Micfrim Phones to launch two new smartphones for their market in Ghana. The IPRO Amber 5S and IPRO Amber 5S are the new affordable 3G and 4G smartphones introduced to enable those who are yet to enter the digital space to do so while enjoying faster internet coverage.
The two phones which are 3G and 4G compatible respectively are entry level smartphones that run on Android IoS Operating Systems. They have 5inch screen. The MTN IPRO Amber 5s and IPRO Amber 5s Pro phones come well equipped with pre-installed apps such as WhatsApp, Google Maps, Facebook, YouTube, and many more.
The adaptability of the device makes it easier than ever to connect with others wherever you go. The phones come at a retail price of GH₵255 and GH₵275 respectively.
According to the Chief Executive Officer of Micfrim Phones, Michael Frimpong, the timely release of the new products is to ensure that customers take the best advantage of the impeding Christmas and New Year season to grab some as gifts for their loved ones.
Chief Marketing Officer at MTN Ghana, Noel Ganson remarked at the launch of the products last week that his outfit is anticipating an increase in the smartphone penetration in the country by the end of December 2019. He said every collaboration that MTN involves itself is done with the interest of the customer in mind.
“Our vision to lead the delivery of a bold new digital world is in many ways made apparent through partnerships that lead to the introduction of devices such as the IPRO Amber 5S/5S Pro. Today’s launch marks another step towards the advancement of this vision, one that will make the customer’s life a whole lot brighter.
He said MTN understands the importance of providing affordable smartphones to its customers, and that “we have been doing our best to partner Original Equipment Manufacturing companies who buy into our vision”.
He was of the view that, in spite of the progress made at improving smartphone penetration in Ghana, there is still room for improvement, which is why, MTN continues to invest in partnerships aimed at giving desired result of having close to 100% penetration in the near future.