OWO 2023: A Free-For-All Celebration of Ghanaian Creativity

Obroni Wawu October (OWO), an event celebrated every year in October since its start in 2022 is setting a new standard for cultural markets in Ghana by opening its doors to vendors of all sizes, completely free of charge.

The event, which celebrates Ghanaian artistry, small businesses, and entrepreneurship, has adopted a unique model that eliminates traditional vendor fees, allowing artisans and entrepreneurs to showcase their products without financial barriers.

Typically, the event brings together people in the thrift business to upcycle used clothes that might turn to waste, celebrating thrift sellers in the famous Accra Kantamanto market.

In an interview with Mr. Mawuli, one of the organizers of OWO he shared that the people of Kantamanto celebrated for their contribution to the recirculation of second-hand clothing coming into Ghana through the “OWO” festival, “Obroni wawu October is set aside every year to celebrate the hard work of the communities like Kantamanto and the work that they are doing towards the recirculation of second-hand clothing that come into Ghana,” he said.

He also mentioned that their work in the upcycling of second-hand clothes ought to be acknowledged and recognized as their contribution to dealing with fashion waste.

The zero-cost entry for vendors particularly, is a meaningful aid for small enterprises and emerging entrepreneurs, who often face high fees for market participation.

According to Mr. Mawuli, OWO zero-cost entry model allows vendors to focus on enhancing product quality and expanding their business reach without the weight of overhead costs.

“We believe that by eliminating the financial burden on vendors, we’re not only supporting local entrepreneurship but also enhancing the diversity and quality of goods available to our visitors,” he stated.

Beyond creating a business-friendly environment, OWO is a celebration of the Kantamanto community. Attendees enjoy an immersive experience of local artistry, cuisine, fashion, and live performances. The event is designed as a community celebration, encouraging visitors not only to shop but to connect with the artisans and learn about their craft and learn more in dealing with fashion waste through upcycled materials.

OWO’s free-access policy has become a valuable launching pad for SMEs aiming to establish or expand their brands. Many of the vendors who spoke to The High Street Journal cited that the festival of upcycling second-hand clothing has given them a platform to be relaxed and fair to customers because they can sell at normal prices, making expected profits without having to increase prices to meet any cost in securing stands.

OWO poses as a new standard marketplace of inclusion by putting vendor access and community at the heart of the event, Obroni Wawu October is paving the way for a more inclusive marketplace model in Ghana.

Source:thehighstreetjournal.com