QNET launches Anti-Scam Campaign to Protect Brand Integrity in Ghana
The campaign is described as a 360-degree media and public education initiative, targeting several regions in Ghana including Greater Accra, Ashanti, Eastern, Western, Ahafo, Volta, Northern, and Bono.
QNET, a global direct-selling company specializing in lifestyle and wellness products, has issued a cautionary statement to Ghanaians and local businesses, warning them about fraudulent individuals and companies misusing the QNET name and logo for illegal activities. The company emphasized that Bosumtwi Industries Limited is their only authorized local business partner in Ghana.
The warning was delivered during the launch of the “QNET AGAINST SCAMS” public education and media campaign. Speaking at the event, Ramya Chandrasekaran, QNET’s Group Chief Communications Officer, highlighted the increasing misuse of the QNET brand for illicit purposes. This misuse has prompted QNET to initiate a comprehensive public education campaign aimed at raising awareness and curbing the spread of scams across the country.
“The unfortunate misuse of QNET’s name for illegal activities has become a serious concern for the company. We are implementing measures to educate and warn the public through our ‘QNET AGAINST SCAMS’ public education and media campaign,” Chandrasekaran stated.
The campaign is described as a 360-degree media and public education initiative, targeting several regions in Ghana including Greater Accra, Ashanti, Eastern, Western, Ahafo, Volta, Northern, and Bono. These regions have been identified through research as being the most affected by scams involving the QNET brand.
Chandrasekaran reiterated that Bosumtwi Industries Limited is QNET’s sole business partner in Ghana, stressing that any other company or group claiming affiliation with QNET is fraudulent.
“In Ghana, QNET has partnered with Bosumtwi Industries Limited as our local business partner for our products. We have also established a training and experience centre on the premises of Bosumtwi Industries Limited. QNET has no other offices in Ghana,” she clarified.
Chandrasekaran also noted that QNET’s products have received approval from all relevant authorities in Ghana, including the FDA, Ghana Standards Board, and the Atomic Energy Commission.
About QNET
QNET is a global lifestyle and wellness company that utilizes a direct-selling business model to promote unique products designed to enhance health, well-being, and lifestyle. Since its inception in 1998, QNET’s innovative products and e-commerce-driven approach have fostered a global community of satisfied customers and micro-entrepreneurs, driven by the mission of RHYTHM – Raise Yourself To Help Mankind. QNET’s product offerings include the Bernhard H. Mayer range of luxury watches and jewelry, the HomePure range of home care products, the Amezcua wellness range, the Physio Radiance personal care range, and QVI branded holiday packages.
For more information, visit QNET’s website.
By Angela Amuzu