QNET’s Financial Literacy Programme “FinGreen” launched to Empower SMEs and the Youth

QNET, a prominent wellness and lifestyle focused direct selling company has launched it’s free and comprehensive Financial Literacy Programme, FinGreen, in Accra, after its successful implementation in Nigeria and Turkey in 2022.

The project which is a QNET’s signature financial literacy programme reflects the company’s commitment to empowering individuals and communities worldwide. It aims at educating young people, women, small-scale business owners, especially in under-served communities and equipping them with essential financial knowledge and skills needed for economic and financial growth.

Forming a strategic collaboration with the 65-year-old  J.A Abrahams & Co. – a firm with an extensive expertise in assurance services, accountancy, tax and business advisory services to deliver the free Financial Literacy Programme to about 1000 individuals in five regions of Ghana: Greater Accra, Eastern, Central, Volta and Ashanti and would run its inaugural phase from October thought to December 2023.

Speaking at the event, QNET’s Regional General Manager for Sub-Saharan Africa, Biram Fall, said FinGreen would enable financial inclusion by enabling individuals to acquire skills and habit necessary to make informed financial decisions both online and offline.

“Many individuals lack a fundamental understanding of financial matters, such as the impact of inflation on their earnings and savings or the awareness and utilization of financial products,” he stated.

He also added that, “financial literacy is a corner of a strong and resilient economy. As a business dedicated to nurturing micro-entrepreneurs, QNET recognizes that a brighter future begins with education and inclusion.”

A Managing Partner at J.A. Abrahams and Co., Paul Kumi mentioned their full fledged support towards the project.

“FinGreen aligns seamlessly with our CSR philosophy at J. A. Abrahams. We are committed to empowering individuals and businesses to become better financial and economic versions of themselves. Our collaboration with QNET is timely, as there is a substantial base of individuals and businesses in Ghana in need of the education and financial training FinGreen offers,” Mr Kumi explained.

Financial Literacy goes beyond merely knowing your assets and options, it’s about planning for life’s milestones. Whether it’s buying a home, getting married, starting a family, launching a business, or preparing for retirement, financial literacy is a fundamental life skill that provides greater financial stability and security,” Chief Communications Officer of the QI Group, the Parent entity of QNET, Ramya Chandrasekaran, had emphasized.

She said “with this in mind, we designed FinGreen to be inclusive, helping individuals approach major life decisions with confidence, minimizing the chances of being caught off guard by unforeseen outcomes”.

FinGreen is fully aligned with the UN Sustainable Development Goals and the Addis Ababa Agenda, recognizing that achieving financial inclusion is a critical component of sustainable development. The project since its launch in 2022 in Nigeria and Turkey, has empowered over 1500 individuals to take control of their financial future.