Reroy Group Eyes Regional Supremacy with AfCFTA Push

• Ghanaian manufacturer positions itself to become Africa’s leading supplier of high-quality electrical cables and conductors

Reroy Group, Ghana’s premier manufacturer of copper and aluminium electrical cables, is gearing up to cement its status as a regional industrial force under the African Continental Free Trade Area (AfCFTA), positioning itself as a critical enabler of infrastructure and electrification across the continent.

Founded in 1992, it has built a brand synonymous with excellence, integrity, and continuous improvement. Operating out of Tema’s Heavy Industrial Area, Reroy Group has evolved into one of Ghana’s most sophisticated cable manufacturers, with significant investments in modern production technology, product innovation, and workforce development.

With AfCFTA eliminating tariffs and trade barriers across 54 African countries, the group sees a strategic opening to transform from a dominant domestic player into a regional powerhouse. The group operates through five main entities: Reroy CABLES Ltd a manufacturer of power cables and conductors; Reroy METALS Ltd also manufactures aluminum and aluminum alloy wire rods; Reroy ENERGY Ltd is in construction and operates power generation plants; Reroy POWER Ltd, which is into manufacturing, suppling, and installs power distribution equipment and finally Reroy INFRASTRUCTURE Solutions which provides specialised solutions across aviation, railway, utility sectors

“AfCFTA is a game-changer for industrial businesses like ours,” says Kate Quartey-Papafio, Founder of Reroy Group. “It gives us the ability to scale, to diversify markets, and to become a central player in Africa’s infrastructure buildout.”

Reroy’s ambitions are supported by its newly expanded manufacturing facility, now the largest in Ghana, which, once at full capacity, is expected to increase output significantly for both power and telecommunications cables. Reroy Group has tailored the facility to cater to the high-value end of the market, which includes utility companies, estate developers, and public infrastructure projects.

The company’s AfCFTA strategy centres on tapping into rising demand from African governments and private- sector developers investing in energy access, urban housing, and telecommunications. Industry trends show that Africa will need to invest over $100 billion annually in energy and power infrastructure over the next decade, an opportunity Reroy Group is primed to seize.

“We are not just selling cables; we are delivering reliability, safety, and performance for Africa’s most important development projects,” says the Madam Quartey-Papafio. “That is why we hold ourselves to the highest international standards of quality and compliance.”

A key part of Reroy’s readiness lies in its operational excellence model. The company has consistently prioritized strategic cost control, localized supply chains, and employee development. Its product line is tailored to meet not only Ghanaian standards but also those required in major export destinations across West, East, and Central Africa.

“One of our biggest assets is our people, she told NorvanReports in an exclusive interview. We invest in skills and training constantly,” notes the Founder of Reroy Group. “Knowledge, motivation, and teamwork are the backbone of our manufacturing competitiveness.”

Under AfCFTA, businesses like Reroy Group are expected to benefit from reduced duties, simplified customs processes, and access to wider procurement markets. However, challenges remain, including fragmented regulatory standards, logistics bottlenecks, and the lack of harmonized power sector regulations across African jurisdictions.

“We are still pushing for governments to accelerate regulatory alignment and invest in cross-border infrastructure, as the full potential of AfCFTA won’t be realized without that,” Madam Kate Quartey-Papafio adds. “But we’re not waiting; we are already expanding partnerships and market reach.”

Indeed, Reroy Group has begun cultivating relationships with utility authorities and developers in Nigeria, Côte d’Ivoire, Senegal, and Rwanda, among others. The company is also exploring opportunities in southern and eastern Africa, where the need for grid extension and smart energy solutions continues to grow.

In the long term, Reroy Group aims to establish a footprint in multiple African countries through joint ventures, technical support services, and strategic distribution partnerships. The company is also investing in research and development, with a focus on environmentally friendly and energy-efficient cable products.

“We believe in building not just for today, but for a sustainable and interconnected Africa,” says Madam Quartey-Papafio. “Innovation will be at the heart of that journey.”

As Ghana seeks to assert itself as a manufacturing hub under AfCFTA, Reroy Group exemplifies the type of indigenous enterprise that could drive export-led growth and industrial resilience. Its commitment to quality, agility in adapting to market dynamics, and vision for pan-African expansion set a benchmark for others in the manufacturing ecosystem.

“The AfCFTA dream will not be realized by policy alone,” Madam Quartey-Papafio the Founder of Reroy Group, concludes. “It will be realized by businesses that are bold, ready, and committed to excellence. At Reroy Group, we are more than ready.”

Source: norvanreports.com