Sarkodie appointed brand ambassador FirstBank Ghana
“So these are two great brands that are coming together. They have found common grounds to leverage on their corporate social responsibility that would impact on the youth,”
FirstBank Ghana has appointed Sarkodie as brand ambassador, head of retail banking for FirstBank Ghana, Allen Quaye has said.
The bank recently changed its name from FBNBank Ghana to FirstBank Ghana in a bid to strategically align with FirstBank Group’s identity, values, and vision.
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The name change aligns with the bank’s commitment to its customers, stakeholders, and the community it serves.
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The name change is being undertaken by the FirstBank Group across its subsidiaries in Africa and Europe to align the bank with its parent brand so it can enjoy the brand equity and strong heritage built by FirstBank Nigeria in its over 130 years of banking experience.
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Appearing on the Asaase Breakfast Show on Tuesday (21 May), Quaye said the selection of Sarkodie as a brand ambassador is strategic.
“We have also brought on board Sarkodie, so Sarkodie of is a great brand and of course First Bank is also a great bank. It’s an old brand and has been refreshed over 130 years, has stayed relevant to the communities over the years.”
“So these are two great brands that are coming together. They have found common grounds to leverage on their corporate social responsibility that would impact on the youth,” Quaye said.
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