Hip-life superstar Sarkodie and his colleague singer Sister Derby have in collaboration with Malta Guinness to award six of their fans in the brand’s on-going “Enjoy a World of Goodness” campaign.
The six winners won two 256 gigabyte iPhone 11 Pro Max phones and four Beats Solo-3 headphones for participating in the Malta Guinness Karaoke competition.
They beat scores of other participants by submitting videos of themselves singing selected songs while using any of the Malta Guinness stock-keeping units (can, glass bottle and plastic bottle) as a microphone.
The campaign which began in September 2020 leveraged on influencers to make tangible Malta Guinness’ brand essence, which is to fuel the can-do attitude of its consumers.
These influencers including Sarkodie and Sister Derby engaged fans and consumers through inspiring quotes and activities.
All over the country young men and women received prizes won from participating in some of the brand’s campaign activities on social media. Some of which included trivia and the karaokecompetition.
The influencers so far, are believed to have reached millions on social media. Malta Guinness is excited to have grown brand engagement among consumers through these influencers.