SydSen Group Expands Global Footprint with New Office in Dubai

SydSen Group, a leading organizational development company, specializing in the automotive sector, is proud to announce the opening of its new office in Dubai; marking a significant milestone in the company’s global expansion strategy. This move underscores SydSen’s commitment to growth and innovation across the Middle East, Africa, and South Asia (MEASA) regions.

Roxy Baker, previously the Training Operations Manager for Sydsen Training, has been promoted to Vice President of Sales & Operations for the MEASA Regions. Roxy is now based in Dubai, where she will spearhead the company’s operations and drive business development efforts across these dynamic markets.

“This represents another milestone for our business,” says Peter Viljoen, Managing Director of SydSen. “From humble beginnings in 2010, SydSen has established itself as a dominant player in the local automotive sector. We have earned a reputation for excellence and innovation in countries worldwide, including Australia. Opening an office in Dubai was a logical next step for us. We see the Middle East as a massive opportunity for our company.

The new Dubai office will serve as a hub for SydSen’s operations across the MEASA regions, supporting the company’s vision of delivering world-class organizational development solutions to clients in the automotive and other sectors.