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Abel Makkonen Tesfaye, known professionally as The Weeknd, says he won’t work with H&M again after controversy over one of its recent adverts.
The clothing retailer has apologised after being called “racist” on social media for showing a black child modelling a hoodie that says “coolest monkey in the jungle.”
The Weeknd says the advert made him feel “shocked and embarrassed.”
The Canadian singer, songwriter, and record producer, has previously sold merchandise through H&M and modeled for the company.
H&M said: “We’re deeply sorry that the picture was taken, and we also regret the actual print.
“Therefore, we’ve not only removed the image from our channels, but also the garment from our offering.”
Celebrities including Diddy and Romelu Lukaku have responded to the controversy by superimposing new slogans on the photo of the hoodie.
SOURCE: BBC News