Access Bank has launched an exciting new promotional campaign, ‘Fa Ketewa Begye Kese3’, aimed at rewarding and strengthening its relationship with customers, partners, and stakeholders. This initiative, which aligns with the bank’s mission of positively impacting lives, seeks to encourage a savings culture among its clientele while offering substantial rewards.
The six-month campaign, running from April to September 2025, will give customers the chance to win over GHS 500,000 worth of prizes, including the latest iPhone 16, PlayStations, cash rewards, and life-changing grants. The bank also promises additional incentives such as savings interest, investment opportunities, and advisory services to help customers grow their wealth.
Commitment to Customers and Savings Culture
Speaking at the launch, Executive Director of Retail and Digital Banking at Access Bank, Pearl Nkrumah, expressed her enthusiasm for the initiative, highlighting the rigorous process that led to its fruition. She emphasized that the campaign is not only about banking but about empowering customers and rewarding their financial discipline.
“We understand that our customers are making important financial commitments—paying school fees, rent, investing in businesses, and securing their futures. This campaign is about celebrating their savings culture and helping them turn small steps into big wins,” Ms. Nkrumah stated.
She further thanked the dedicated team behind the campaign and acknowledged the National Lotteries Authority (NLA) for ensuring the transparency and credibility of the promotion.
Ensuring Fairness and Transparency
Manager in charge of Marketing and Caritas at the NLA, Judith W. Kormle, reiterated the Authority’s role in safeguarding the integrity of promotional activities. She assured customers that the NLA would oversee the campaign to ensure compliance with legal standards and fairness in prize distribution.
“The NLA’s role is to ensure that all promotions adhere to the highest levels of transparency and integrity. Customers can have confidence in this campaign, knowing that fairness is guaranteed in every draw,” she said.
Encouraging Savings for a Secure Future
Group Head of Retail Banking at Access Bank, Matilda Asante, emphasized the importance of savings for individuals, businesses, and the economy. She described the promotion as a movement rather than just a campaign, encouraging customers to start saving with as little as GHS 250.
“This initiative is a testament to our commitment to promoting financial security. Customers can save through our branches or digital platforms, and in return, they will not only build their financial future but also stand a chance to win exciting rewards,” she noted.
How to Participate
Customers can enter the promotion by increasing their savings, with every deposit enhancing their chances of winning. There will be four mini-draws and two mega-draws, ensuring multiple opportunities for participants to win.
With ‘Fa Ketewa Begye Kese3’, Access Bank reaffirms its dedication to financial empowerment, security, and customer satisfaction. As the campaign unfolds, customers are encouraged to take full advantage of the opportunity to build their savings and potentially reap life-changing rewards.
By Jeorge Wilson Kingson || GhanaNewsOnline