Base Element Limited, a Ghanaian Full-Service Advertising Agency has formally entered into a Strategic Alliance with GLG Communications, a leading Nigerian Public Relations and Reputation Management firm.
The Strategic Alliance, consummated with a Memorandum of Understanding (MoU) signed by both Parties in July 2022 was not only the culmination of previous collaborations between the two companies on several international projects but also a strategic initiative by both companies to remain competitive and highly- relevant in an increasingly sophisticated industry in the African market.
According to Alex Abbiew, Co-Founder of Base Element Limited, “we are delighted with this measure as it offers Base Element the platform both to strengthen our capacity and complement our services to clients”.
“The bigger market that Nigeria typically offers in virtually all industries, including the Advertising and Communications space, is a fact not lost on industry players, and we are excited at the opportunity”.
“At GLG Communications, we’re currently focusing on extending our reach across Africa and other parts of the world, and this partnership provides us with a solid foundation to do so,” said Omawumi Ogbe, Founder and Managing Partner at GLG Communications.
“The shared ambitions and values of both GLG Communications and Base Element provides the impetus for excellence in service delivery to our combined Clients”.
About Base Element Limited:
Base Element is a Full-Service Advertising Agency. Affiliated to Base Element Digital, headquartered in Cyprus, it has a presence in several cities across the world including London, Athens, Madrid and Brussels. The Ghana office represents the total African Market.
About GLG Communications
GLG Communications is a leading PR & reputation management company operating globally out of Lagos, Nigeria. Consistently innovating in traditional and digital communications to help individual and corporate clients get seen, heard, and loved by the people they serve and desire to reach.