Mr. Mark Okraku Mantey, Deputy Minister of Tourism, Arts, and Culture, has called on businesses and marketers in Ghana to proactively adopt artificial intelligence (AI) to enhance service delivery and drive innovation.
He expressed concern that Ghanaian industries tend to be reactive rather than proactive when embracing new technologies, often lagging behind in innovation. “We wait until the technology is nearly outmoded before jumping on it,” he said.
The Deputy Minister urged marketers to be forward-thinking, stressing the potential for AI to replace traditional marketing services. He encouraged them to acquire the necessary digital skills for seamless AI integration into their operations.
“AI has the power to shape the future of marketing,” he noted, urging marketers to explore ways to incorporate it into their strategies to advance commerce in Ghana.
He highlighted AI’s role in predictive analytics, allowing businesses to forecast trends, customer preferences, and market shifts with greater accuracy. This capability, he said, would help marketers stay ahead of the curve and adapt strategies in real-time to meet the ever-evolving market demands.
While advocating for AI adoption, Mr. Okraku Mantey emphasized the importance of ethical considerations, urging marketers to maintain transparency and openness as they leverage AI to create value and strengthen relationships with customers and society.
Source:thehighstreetjournal.com