In an industry-first, DHL, in partnership with Horizon FCB Dubai, showcased a transcontinental achievement: delivering a parcel back in time. This initiative highlights DHL’s speed and reliability by delivering a birthday present across the International Date Line—from Tokyo on January 26th to Los Angeles on January 25th—just in time for a granddaughter’s birthday.
The campaign targets a wide audience with a nostalgic story that enhances brand loyalty and showcases DHL’s superior delivery capabilities.
Mohamed Bareche, Executive Creative Director at Horizon FCB Dubai, explains, “Our goal was to highlight not only our speed but our innovation by delivering parcels back in time. Orchestrating filming across two continents in two days and timing the perfect flight slot for the parcel was an immense challenge, but ultimately fulfilling.”
Colin Smith, Creative Director, commented, “Using a birthday theme emphasized DHL’s reliability and our ability to enhance daily life significantly.”
Reham Mufleh, Managing Director, added, “This idea illustrates DHL’s dedication to delivering not just packages, but emotions, proving that some ideas—like moments—are ‘Never Finished’.”
This campaign, epitomized by the tagline “Delivered yesterday,” positions DHL as a leader in both innovation and customer service, making the impossible, possible.
Credits:
Agency : Horizon FCB Dubai
Global CCO : Danilo Boer
Global CCO : Andrés Ordóñez
CEO : Mazen Jawad
Managing Director : Reham Mufleh
Executive Creative Director : Mohamed Bareche
Account Director : Farouk Haber
Creative Director : Colin Smith
Associate Creative Director : Thomas Nicolae
Associate Creative Director : Antonio Cué
Senior Art Director & Motion Designer : Ahmed Montaser
Post-production : Mariam Adel Awad & Antoine Nassif
Production House : Saturated Productions San Francisco
Director & Editor : Romain Thomassin
Color grading : VIVID Post House
MD : Ahmed Morsi
Colorist : Essam Abdelsalam
Music editing and SFX : Vox Haus
Head of projects : Matheus Gugelmim
Music producer : Daniel Dalla Corte & Ícaro Guedes
SFX : Cássio Machado
Client : DHL Express MENA
Marketing Director : Najwa Raslan
PR Director : Joshua Mathias
Source: AETOSWire
Dubai, United Arab Emirates, April 18, 2024