Giordano, the global apparel brand known for its everyday wardrobe-essentials has opened its first Ghana store within Melcom Plus at North Kaneshie in Accra on September 16, 2021.
Four more locations within the Melcom Departmental stores in Achimota, Frafraha, Tema and Weija are scheduled to be opened this year.
The new store has a fresh look, aiming to redefine simplicity while embracing a more classic concept. Space is maximized for product displays and customer interaction.
This move sees Giordano continue its recent expansion on the African continent—adding to its portfolio which already includes Zambia, South Africa, Kenya and Mauritius, alongside its presence in over 30 other countries across Asia, the Middle East, Australia, Africa, North America, and Central Asia.
At the launch in Accra on September 16, 2021 to introduce the global apparel brand, Mark Loynd, Executive Director and Head of Overseas Market Development, said “Melcom is Ghana’s leading retail chain, with an extensive network of over 50 wholesale and departmental stores. We are both pleased and excited to commence our partnership with Melcom to bring Giordano to Ghana”.
He said “We pride ourselves on being a ‘world brand’; and our overseas expansion initiative, which commenced several years ago, is now bearing fruit. We are extremely proud to be bringing our unique offering to the people of Ghana”.
Joint Group Managing Director of Melcom, Ramesh Sadhwani, stated, that “Giordano has a long, rich history in providing relevant, essential and timeless fashion for all.
“Ghana has witnessed a surge in demand for international fashion labels, and with Giordano having over 2,100 stores around the world; we are excited to bring the brand to Ghana and West Africa”.
According to him, they are extremely proud of their heritage, and “we will draw on our over 30+ years of experience to create a new chapter in West Africa’s retail landscape with our new partner, Giordano”
Director of Communications at Melcom Group of Companies, Godwin Avenorgbo, said Melcom will continue to extend and expand its services to all citizens of Ghana irrespective of their location at an affordable price, noting further that, “Giordano is a global brand recognized for its unique all time essentials to fit every occasion” to be associated with.
“From Thursday 16″ September 2021, I invite you to visit the Melcom Plus Shop at North Kaneshie, Accra for your latest fashionable fitting clothing”, Avenorgbo said.
About Giordano
Giordano is a leading international retailer of men’s, women’s, and children’s apparel under the brand name Giordano, Giordano Ladies, Giordano Junior, BSX and Beau Monde.
It also operates world-famous apparel a sports brands in certain markets under franchise or license agreements.
Established in 1981, Giordano now operates around 2,100 stores and counters in Greater China, South Korea, Southeast Asia, Australia, India, and Gulf Cooperative Council (GCC).
Giordano is listed on the main board of Hong Kong Stock Exchange under stock code 709.
By Edzorna Francis Mensah