Melcom Group of Companies, as part of its 30th Anniversary has launched a nationwide blood donation campaign in collaboration with the National Blood Service to secure more blood to stock the National Blood Bank.
The campaign, which forms part of the numerous initiatives under the company’s 30th anniversary, seeks to assist the health delivery system reduce loss of lives as a result of blood shortage.
The company, as part of its annual Corporate Social Responsibility programme in 2013 secured 434 pints of blood donation and this has shot up to 1,542 pints of blood in 2016.
Director of Communication for Melcom Group of Companies, Godwin Avenorgbo, indicated that expectations for this year’s donations are high considering the fact that 22 branches were opened to partake in this year’s exercise.
He added that the exercise was being organized to support the growth of the economy in Ghana as well as build a positive attitude to growing and supporting business.
He also hinted that the company, as part of its 30th anniversary project, would be providing washroom facilities to 12 deprived schools in some selected regions of Ghana.
He assure customers and Ghanaians of adequate stocks at Melcom during the Christmas and New Year season.
“I want to assure our loyal customers that Melcom has adequate stocks of Christmas and New Year goods that will make every home, community and institution experience a memorable season. In just a matter of a couple of days, we will commence a special discount sales promotion campaign for the benefit of all our customers,” he added.
Senior Blood Donor Recruitment Officer, Sophia Mellis Blankson, encouraged the public to make it a point to help in donating blood to save lives.
She advised that Ghanaians should learn to volunteer to donate blood as done in some African countries.
“In Africa, some countries like Togo are doing over 90% voluntary donation but in Ghana, we are not there yet, hence our advocacy for the public to voluntarily donate,” she stressed.
She mentioned that the demands for blood are always higher than the supply, adding that the life span for blood is 35days.
“No matter how many blood units received, it could be 1000 units of blood, within days or maximum of two weeks whatever received is finish. That’s why we’re always asking for regular voluntary donation” she said.